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A NEW SHOPPING MALL IN ISTANBUL Imagine that a new shopping mall will be buit in Istanbul and there is a competititon among university students for the best business plan for this new shopping mall. So, let's see whose business plan will be the winner!!! Think about the following questions and write your business report. Read reports from your friends and comment.
Where to build it?
Introduction:
This report will look at:
ü LocationüLocation & Contexts
ü Advertisement
üAdvertisement & Profit
ü Recommendations
üRecommendations
Findings:
1. Location1.Location & Contexts:
This new shopping mall is in Avcılar. It involves many different parts for people’s needs in the centre of Avcılar. It has lots of things such as shops, supermarkets, cinemas, restaurants etc. However, when you approach the Istanbul University that is far from the centre of Avcılar you cannot see the large shopping mall. Therefore, we will should our shopping mall that name’s is PLEASURE.
First, we have host of shopping malls in Turkey such as Capitol, Kanyon, and İstinye Park etc. According to research these numbers reaches 179 shopping malls in Turkey and 58 of them in Istanbul, so this indicates us competition is very big. Pleasure will involves outlet shops of important brands. Especially, we should think of the students of Istanbul University, because it has 10.000 students in Avcılar campus. We will put fast food restaurants, bowling centre, star bucks, and sport centre for relaxation in Pleasure. Also, we should think of the children’s world. It will include funfair for them. It will involve cinemas and theatres for everybody. Besides these things, car parking is so essential, because consumers don’t want to face problem with their cars. The other thing is go-cart. Many teenagers interested in go carting. We can do this like Koru Park that is in Bursa. It will be fantastic for everyone.
2. Advertisement2.Advertisement & Profit
We should give importance to the great advertisement because consumers want to know this new shopping mall. We can make use of press release to see everybody and also we can use the billboards that are so useful. As a result, we can reach many people with this way, so we will make profit from our new shopping mall.
3. Recommendations3.Recommendations
First, we should work with successful architects, because design and construction of the Pleasure is so important for consumers. We should give importance the visual things.
Second, we should give importance to the colors of shopping mall and we may put some pictures on the wall for people who interest in art. Consequently, they might feel good and special themselves when they are walking in the shopping mall. We can enhance our shopping centre with these small details.
4. Conclusions4.Conclusions
Shopping malls have been growing day by day in today’s society. They have a big profit in Turkey’s economy. We are preparing the new shopping mall and we need to some developments for consumers such as giving importance to construction or put some beautiful pictures on the walls. These details can provide consumers that positive thought for the shopping mall.
Ali Can Civan
Introduction
This report will look at
v SuitablevSuitable places
v Open
vOpen areas
v Families
vFamilies with children
v Car
vCar parking
v Transportation
v Recommendations
v Conclusion
vTransportation
vRecommendations
vConclusion
Findings
v SuitablevSuitable places
For a new shopping mall there are three choices. In Kurtköy there are two shopping malls. They are Viaport, World Atlantis and at weekends they are very crowded. Customers want a new one for comfort shopping. Second place is Çekmeköy there is one shopping mall Beşyıldız also Çekmeköy is developing place. Last one is Adalar. There is not shopping mall there but in Adalar there is no car so it is an obstacle.
v OpenvOpen areas
After smoking rules people need more open areas and they want to see big green places.
v FamiliesvFamilies with children
Shopping with children is a big problem for mothers and other customers.
v CarvCar parking
There are more than 1 million 700 thousand cars in Istanbul and parking problem is on the rise.
v TransportationvTransportation
People spend a lot of time on traffic and they do not want spend time on their holidays.
Recommendations
Introduction
This report will look into:
· Location
· Advertisement
Findings
In our age, shopping malls are getting popular because of lots of reason. However, the location of the new shopping mall should be Bahçeşehir to satisfy the need of Bahçeşehir’s shopping mall. Putting advertisement on newspapers, distributing hand brochures and launching gala can be good idea for advertisement.
Yasemin HATİPOĞLU
06.12.2009
NEW SHOPPING MALL IN ISTANBUL
Executive Summary
Findings
There are many shopping malls in Istanbul and these are:
Airport AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Addres İstanbul AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Beylicium AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Capacity AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Akmerkez AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Armoni Park AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Asya Park AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Atirus AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Atrium AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Aymerkez AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Beşyıldız AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Carousel AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Cevahir AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Pendik Park AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Yaylada AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Historia AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif M1 Meydan AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Kale Center AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Ataşehir AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Forum İstanbul AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Kadir Has AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Kardiyum AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Lilyum AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Neomarin AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Optimum İstanbul AVM
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Carrefour AVM
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How are they affect people?
They support people for shopping unconsciously. It affects people economic situation negatively. When shopping malls which open in crisis time, they can present more advantages to people also this situation growing up effects of crisis. On the other hand, they creates new job opportunities. People can find new job although there is crisis in world.
2) Introduction:
This report will look at:
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * AdvertisementAdvertisement
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Quality*Quality
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Recommendation*Recommendation
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Conclusion*Conclusion
3) Findings
Advertisement
In Bahçeşehir almost all people wealthy and the price and the products quality will be according to people’s money. This means, the brands will be more expensive because people prefer to obtain brand product in there, so the product quality as important as advertisement.
4) Recommendation
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * It*It will be people.
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Parking*Parking areas will capacity
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Map*Map of the well-organized.
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Wheelchair-accessible*Wheelchair-accessible bathroom stalls
5) Conclusion
There are too many factors that are effected to construct and make money but in this report two of them are listed such advertisement and quality.
Findings
1.Location
A shopping mall or shopping centre isAshopping mallorshopping centreis one or a complex of shops representingofshopsrepresenting merchandisers, with interconnecting walkwayssinterconnectingwalkwayss enabling visitors
2.Facilities
A shopping centre iscentreis a collection theatres, professional offices, serviceoffices,service stations, and
Recommendations
Location of the new mall is very nice because on the Istiklal street there is not big mall like Kanyon. Istiklal street has many luxury store and shops but they are not in a mall. This mall will intrigue for people because it is extraordinary for Istikal.
Introduction
This report will look at:
v WhatvWhat are the shopping mall?
v Reputation
vReputation and Advertisements
v Recommendations
vRecommendations
Findings
Where and how will we build the shopping mall?
Göker Taşduvar
Executive Summary
the Turkey. AllAll of shopping more preferred.
Introduction
This report will look at:
{Kanyon_(42).jpg}
Recommendations
 OpenOpen air areas rules.
 ArchitecturesArchitectures should be attractive.
 CarCar parking areas cars.
Conclusion
That report show that a lot of facilities affect people’s choices at that time new and creative ideas create differences in this sector.

my ideas
I agree

You are all welcome to our class wiki which will help us to supplement our advance course. This is going to be an on-line space in which we will work collaboratively on our course content and objectives. As you teachers, Asli saglam and Nil Bilen- we would like to wish you a good module.
Dear ADV 04- welcome to our class wiki :)
I wishIwish to thank
So much for the compliments, now let's get down to business. I hope this wiki will be a useful tool for our collaborative learning and an efficient place where we can share our pair/group work with the whole class- simultaneously. Sounds great and I hope it'll turn out to be so in practice as well.
Once more, many thanks Mrs.Saglam and see you all here soon ;) Nil Algan Bilen

EXECUTİVE SUMMARY {palladium-avm.jpg}
A NEW SHOPPING MALL IN ISTANBUL Imagine that a new shopping mall will be buit in Istanbul and there is a competititon among university students for the best business plan for this new shopping mall. So, let's see whose business plan will be the winner!!! Think about the following questions and write your business report. Read reports from your friends and comment.
Where to build it?
What facilities should it include
How large should it be?
Who is going to come here (target audience)?
What can be the name?
What can be the architectural concept ?(modern, post modern, futuristic, traditional...etc.?)
İPEK KIRMIZIDERE
05.12.2009
Executive Summary:
Shopping malls are one of the most necessity needprofitable establishments in today’s society. Many companies still try to open their shops in the people ‘s life. In İstanbul there are approach 40 malls like introvert or extravert types.new shopping malls. This shopping mall is new one and it should develop its contexts to take attention people’s awareness. This report will mention aboutstates that some useful ideas to set up new shopping mall which is building is in Istanbul.
INTRODUCTIONthe new area and what it should be include making profit from people. Also, it says that interesting things to influence university students with good advertisement.
Introduction:
This report will look at:
Location & Architecture
Facilitiesü Location & Contexts
ü Advertisement
Recomendations
FINDINGS:
LOCATION & ARCHİTECTURE:
It will designed an indoorProfit
ü Recommendations
Findings:
1. Location & Contexts:
This new shopping center called C.K-Poles.mall is in Avcılar. It will locate nearinvolves many different parts for people’s needs in the Bosphorus C.Kcentre of Avcılar. It has lots of things such as shops, supermarkets, cinemas, restaurants etc. However, when you approach the Istanbul University that is far from the centre of Avcılar you cannot see the large shopping mall. Therefore, we will introvertshould our shopping mall that name’s is PLEASURE.
First, we have host of shopping malls which means activities will focus on indoor but there will be 2 types onein Turkey such as Capitol, Kanyon, and İstinye Park etc. According to research these numbers reaches 179 shopping malls in Turkey and 58 of them in Istanbul, so this indicates us competition is North pole C.Kvery big. Pleasure will involves outlet shops of important brands. Especially, we should think of the students of Istanbul University, because it has 10.000 students in Avcılar campus. We will put fast food restaurants, bowling centre, star bucks, and sport centre for relaxation in Pleasure. Also, we should think of the children’s world. It will include funfair for them. It will involve cinemas and theatres for everybody. Besides these things, car parking is so essential, because consumers don’t want to face problem with their cars. The other thing is South pole C.Kgo-cart. Many teenagers interested in the same location.People can go whereever they want to go.Nourth pole C.Kcarting. We can do this like Koru Park that is in Bursa. It will be designed like ıslandfantastic for everyone.
2. Advertisement & Profit
We should give importance to the other will be desıgned ice-ısland.Their architecture will be extraordinary,Theregreat advertisement because consumers want to know this new shopping mall. We can make use of press release to see everybody and also we can use the billboards that are so useful. As a result, we can reach many people with this way, so we will make profit from our new shopping mall.
3. Recommendations
First, we should work with successful architects, because design and construction of the Pleasure is so important for consumers. We should give importance the visual things.
Second, we should give importance to the colors of shopping mall and we may put some pictures on the wall for people who interest in art. Consequently, they might feel good and special themselves when they are walking in the shopping mall. We can enhance our shopping centre with these small details.
4. Conclusions
Shopping malls have been growing day by day in today’s society. They have a big profit in Turkey’s economy. We are preparing the new shopping mall and we need to some developments for consumers such as giving importance to construction or put some beautiful pictures on the walls. These details can provide consumers that positive thought for the shopping mall.
Ali Can Civan
06.12.2009
Executive Summary
Nowadays Shopping Malls are very important in people’s lives because there are a lot of Shopping Malls in our environment. Istanbul has too many sculpturesShopping Malls that people can go to in their free times. This report indicates what qualities new shopping malls need to have. In many cases, this report has found that with the increase of the Shopping Malls in Istanbul, the new shopping mall has to have more quality than the others. Therefore, this report has all of questions that need to be thought and portraits there.
FACILITIES & ADVERTISEMENT:
Theredone about the differences that new shopping mall has to have.
Introduction
This report will several facilitieslook at:
- Where are the Shopping Malls’ locations generally?
- The rivals?
- Recommendations for building a new shopping mall.
Findings
Where are the Shopping Malls’ locations generally?
Generally, Shopping Malls were located in away from the city center but, in last 10 years sometings changed and now we can see a lot of Shopping Malls in city center. For example, Cevahir Mall (2005) is in Şişli, Profilo Shopping Center (1998) is in Mecidiyeköy, Metrocity (2003) is in Levent, Tepe Nautilus (2002) is in Acıbadem and we can say more of them. People prefer these Shopping Malls because of their location. On the other hand, their locations are also very important because of social surroundings. People, who live in Şişli, Mecidiyeköy, Levent and Acıbadem, have financial possibility and they love cultural activities such as; car park, accodamation, well known brands, kinder garden, cafes, varietyas cinema, theatre which Shopping Malls include. In addition, some shopping malls are arround places which have a lot of students and employers such as Capitol (Altunizade), Kadir Has Center (Bahçelievler). Therefore the new Shopping Mall should be in city center or places where higher cultural level.
The rivals?
As a concept, Shopping Malls which close to working places, educational institutions, tourism centers and Malls that have cultural and artistic activities, are the Malls which we can say as rivals.
Recommendations
- First of all, the new Shopping Mall should be in city center, especially around Taksim.
- It should have a lot of restaurants, health facilities, gym,cinema, ıce stage, swimming poll, security. Atstores, cinema, theater and playground.
- It should be very large like Cevahir because the same timemore it looks bigger, the more customers come.
- The targets should be people willwho like cultural activities, students and employers. Also its name can be accompanied withOzU-Mall because its OzU’s constructions design.
- Finally, architectural concept should be modern.
Conclusion
To sum up, the importance of the Shopping Malls in our lives is a reality which cannot be ruled out because people who live music while tehyin Istanbul go to Shopping Malls in their free times, holidays and some of them go to Shopping Malls everyday to eat in their lunch break.
This report concludes that Shopping Malls have very big potential to reach people in Turkey and especially in Istanbul. If we build the new Mall according to the criteria that I have given in this report, it can be very popular and we can derive a huge profit from it.
Zeynep Suvarierol
Executive Summary
There are doingnearly seventy shopping malls in Istanbul and there are some plans for opening new shopping malls. Most of them (more than 45) are at European side and they give different opportunities to their customers. This report provides where can you open a new shopping mall and how can it be.
Introduction
This report will look at
v Suitable places
v Open areas
v Families with children
v Car parking
v Transportation
v Recommendations
v Conclusion
Findings
v Suitable places
For a new shopping mall there are three choices. In Kurtköy there are two shopping malls. They are Viaport, World Atlantis and at weekends they are very crowded. Customers want a new one for comfort shopping.
It has Second place is Çekmeköy there is one shopping mall Beşyıldız also Çekmeköy is developing place. Last one is Adalar. There is not had advertesiment yetshopping mall there but whenin Adalar there is no car so it startis an obstacle.
v Open areas
After smoking rules people need more open areas and they want to see big green places.
v Families with children
Shopping with children is a big problem for mothers and other customers.
v Car parking
There are more than 1 million 700 thousand cars in Istanbul and parking problem is on the rise.
v Transportation
People spend a lot of time on traffic and they do not want spend time on their holidays.
Recommendations
For a new shopping mall there are three choices and Kurtköy is the most suitable one because there are two shopping malls and others are far away. Kurtköy is developing place, new apartments are building there.
People want to spend time at open and green places. New shopping mall can be like a park with big green place and people can sit on grass.
Mothers want to shop relax so there must be children park in it with experienced teachers.
Istanbul is a big city and people use their cars so shopping mall must have a big car park area. Underground park area is suitable because of place problem.
People should arrive there easily. There must be a lot of way for arrive the shopping mall. Kurtköy have this advantage with bus, minibus and there will be onmetro.
Conclusions
Istanbul has a lot of shopping malls so new one must be different, green and easy arrival place.
Mine OZER
06.12.2009
Executive Summary
The new understanding about the ınternet, bilboard, magazines, newspapers or press brochure.Beside Ifdaily life of the cities has been influential about both the definition of public activity and public space in our century. Because of urban life’s speed, people preferwant to come C.K Polesreach everything such as leisure and commerce activities quickly. So, shopping malls have seen as the new public spaces in our age. When we look at the new shopping mall plan, its location should be well-chosen and it has to show some advertisement strategies. The report will look at them.
Introduction
This report will look into:
· Location
· Advertisement
Findings
Location
When big companies decide to do greater and new investments in Istanbul, they can donate their money for African peoplealways select the area with freshly constructed housing developments. This is done because thiswith these big housing developments, new people locate the location and will able to use their shopping malls. So the new shopping mall want to help poor people.
RECOMENDATIONS:
1) First of all, C.K ‘s Poleslocation should be Bahçeşehir because there are lots of new createdresidences which are under construction. Also, there are 58 shopping malls in city center of Istanbul. However, just 2 of them are in Bahçeşehir, in spite of huge population of Bahçeşehir which is 150.000
Advertisement
Advertisement is essential when a product introduces into the market, because when a new composition which different and original launches, people start to talk about it and the biggest advertisement is it. So launching is most important one of the process. Launching gala should be done with lots famous people, so it would be talked on daily life between people, or have a place on news and newspapers. Putting advertisement on some newspapers can be a good method or hand brochures can be distributed in Bahçeşehir.
Recommendations
The design of the first yearmall must be more modern and future-based. They can be outdoor establishments such as Kanyon and Form Istanbul, or they can even handle indoor activities such as concerts, theaters or some workshops about art activities.
Eating areas are also important; there should be some de luxe restaurants which are extraverted in despite of introverted fast-food restaurants.
Conclusions
In our age, shopping malls are getting popular because of lots of reason. However, the location of the new shopping mall should be Bahçeşehir to satisfy the need of Bahçeşehir’s shopping mall. Putting advertisement toon newspapers, distributing hand brochures and launching gala can be well-known aroundgood idea for advertisement.
Yasemin HATİPOĞLU
06.12.2009
NEW SHOPPING MALL IN ISTANBUL
Executive Summary
Istanbul has become like a Shopping Mall Paradise during the last years. Istanbul
2)has the most number of Shopping Malls in a city than many other major cities in Europe and Middle East. 52 shopping malls were built in Istanbul and that number has been increasing- 14-15 projects are waiting to construct. This report is one of them. It is prepared for new modern ideas.
Introduction
· Some examples of popular shopping malls in Istanbul
· Advertisement and profit
· Recommendation
Findings
Some examples of popular shopping malls in Istanbul
{erk5.jpg}
Akmerkez is still the most favorable Mall which is established in 1993. It has exclusive brands and top fashion shops. It located the luxury district of Istanbul at Etiler. The mall has won the Europe's Best shopping mall award in 1995 and Worlds Best shopping mall award in 1996.
{canyon.jpeg}
Kanyon Shopping Mall is the newest shopping mall of Istanbull. Its doors opened at the end of May 2006. Kanyon is now the most beautiful concept in Istanbuls shooping malls. The shopping mall is located at Levent district of Istanbul. Kanyon Shooping mall is an "open air" shopping mall with no roof. Covering an area of 37,500 2m on four floors with 160 Shops.
{cevahir2.jpeg}
Cevahir Shopping Mall is the second pointbiggest shopping mall of the World. Cevahir shopping mall is another brand new mall of Istanbul with over 320 shops. It was opened on October 2005 with a big ceremony. The mall hosts restaurants, furniture shops, House hold goods, shops from several known brands, Movie Theatres and entertaining park. The Shopping mall is located between Mecidiyekoy and Sisli districts.
· These examples indicate that how concept of design is built up and how the ideas could be improved.
Advertisement and profit
Advertisements are the most efficient way to access consumers. Some shopping malls’ web-pages have a great concept. When consumers write the name of the mall’ address, they should have many information about corporation, stores, services, gallery, road map. In addition, billboards are the other effective way to attract consumer attention.
Recommendation
In shopping center, there should be attractivedecorative elements, because when people do shopping they get tired and they want to comebe relaxed. Due to decorative elements such as botany trees or benches they feel more positive and relax.
People want to have fun in so Itshopping mall. For that reason, there should be always cretaivevarious entertainment centers such as cinemas and shoul not behind one step than others
3) Promotionplayrooms.
Illumination is very important component in shopping mall. Lights should be effective and soft. It should not disturb people.
Conclusion
Shopping malls are very significant for people. They provide entertainment and also they are useful to find everything with together at the most attractive thingsame time. Therefore, in turkey these centers have began to grap attantion.If companies or newreplicate. saler and consumer are very happy about shopping malls. In addition to this, shopping malls dobenefit turkey’s economy.
Alper Tunga ÇALIŞKAN
Executive Summary
There are many shopping malls in Istanbul about seventy. In the other metropolitans, there are not do promation suffuciently people do not interestas much as shopping malls in Istanbul. Shopping malls are new life style. People can spend their all spare time in shopping malls. They can shopping, eating etc. This report show us why there are many shopping malls in Istanbul and not give importance to companies successful
4) The other essential thinghow is OPENİNG.It has to be magnificent,fabulous.effect people?
Introduction
-Giving information about shopping malls in Istanbul
-How are they affect people
-Recommendations
-Conclusions
Findings
There are many shopping malls in Istanbul and these are:
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Airport AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif 212 İstanbul AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Aquarium AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Addres İstanbul AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Astoria AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Beylicium AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Capacity AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif City's Nişantaşı AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Akmerkez AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Armoni Park AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Asya Park AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Atirus AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Atrium AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Aymerkez AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Beşyıldız AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Beyaz City AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Capitol AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Carium AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Carousel AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Cevahir AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Deposite AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Doğuş AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Fabulist AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Flyinn AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Foxcity AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Galleria AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Hayatpark AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Ihlamur AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Outlet Park AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif İstinye Park AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Kanyon AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Kemermall AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Mayadrom AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Metrocity AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Metroport AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Olivium AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Palladium AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Paradise AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Pendik Park AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Profilo AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Tepe Nautilus AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Town Center AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Uyum Çarşı AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Viaport AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif World Atlantis AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Yaylada AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Historia AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Colony Outlet AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif M1 Meydan AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Kale Center AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Marka City AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Marmara Park AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Parkway AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Prestige Mall AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Espri Outlet AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Ataşehir AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Blackout AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Forum İstanbul AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Kadir Has AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Kardiyum AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Lilyum AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Neomarin AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Optimum İstanbul AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Carrefour AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Metronom AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Neocity AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Olimpa AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Polcenter AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Optimum Silivri AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Verde Molino AVM
How are they affect people?
They support people for shopping unconsciously. It affects people economic situation negatively. When shopping malls which open in crisis time, they can present more advantages to people saw fromalso this situation growing up effects of crisis. On the media tehy should think thatother hand, they creates new job opportunities. People can find new job although there is crisis in world.
Recommendations
Shopping malls are not bad for people. However, there is no any plan for shopping malls in istanbul. There are seventy shopping malls in Istanbul. Seventy, there is no another metropolitan which has shopping malls as much as Istanbul.
Conclusion
Shopping malls have to go and people have to currious aboutmany benefits for people. People can find everything what will happen or is happpening? they want. Also they can eating, they can do sport etc. However if we decrease number of shopping malls in Istanbul, quality of shopping malls increase. In my opinion there are seventy shopping malls in Istanbul and we don't need new shopping mall.
İbrahim Aktan
1) Executive Summary
2) Introduction:
This report will look at:
ü{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Advertisement
ü
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Quality
ü
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Recommendation
ü
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Conclusion
3) Findings
Advertisement
Advertisement is the most significant factor to grab attention. The advertisement will be unusual and people should think about it. By this means, consumers are formed reputation.
Quality
as advertisement.
4) Recommendation
ü{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * It will smokers’ people.
ü
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Parking areas high capacity
ü
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Map of be well-organized.
ü
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Wheelchair-accessible bathroom
5) Conclusion
and quality.
Executive
Executive Summary
Istanbul is the most metropolitan city in Turkey and one of the best in Europe. It incluedes many urban effects and Istanbul has 52 shopping mall today, but the number of malls have been increasing repaeatly. I have an business report of the new mall that is coming soon in Istanbul.
Introduction
Location
Facilities
Findings
1.Location
Findings
1.Location
A shopping mall or shopping centre is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkwayss enabling visitors to easily walk from unit to unit, along with a convenient parking area – a modern, indoor version of the traditional marketplace. There fore the new mall will construct on the Istiklal Street.
2.Facilities
20th-century
20th-century adaptation of other establishments.
Recommendations
Location of the new mall is very nice because on the Istiklal street there is not big mall like Kanyon. Istiklal street has many luxury store and shops but they are not in a mall. This mall will intrigue for people because it is extraordinary for Istikal.
Conclusion
Number of mall in Istanbul has been rising swiftly so there are many shopping mall there. The new mall should be different than the others. The new one will provide different atmosphere for Istiklal street. (SELIM)
Ecenur METIN
06.12.09
THE NEW TREND OF SHOPPING
Executive Summary
There are many shopping malls in Istanbul which were built according to people’s needs and their wills of entertainment. People usually prefer shopping malls because they can find many stores in one area and have fun. Moreover, shopping malls makes a lot of money due to rents of stores. Therefore, we decided to build a new and different shopping mall in Istanbul. This report is prepared to describe the new shopping mall’s features and introduction.
Introduction
This report will look at:
v What are the features of the shopping mall?
v Reputation and Advertisements
v Recommendations
Findings
Where and how will we build the shopping mall?
First of all, we decided that its name is ‘’3T’’: Trip to Town
3T
Trip
To Town
As we want to build 3T like a town in Çamlıca near the forest. It has beautiful scenery, so if you look from 3T, you can see Bosporus. Moreover, Çamlıca which is one of Istanbul’s centers is close to many work places, sites and universities, such as Özyeğin University and Istanbul Trade University. Next, 3T will provide a new living space. People do not want to see only building which are made in concrete. 3T’s atmosphere will be natural. When they come there, they feel being in a small and lovely town. As, it is large alike a small town. It has two stairs, so cafes and restaurants are in balconies of upstairs. In the downstairs there are many famous brands’ stores. We think that there should be a pool under the escalator.
In addition, we want to build the roof which can be opened and closed. For instance, if the weather is mild, people watch movie in the open air cinema. In the middle of 3T there are palm trees. Its lights are the shape of street lights.
Reputation and Advertisements
Our shopping center is suitable for people who need to natural places. We will use this opinion. Therefore, we will establish our advertisements on the billboard in crowded squares.
Recommendations
LocationWe can grab people’s attention by this way: We supply what people miss and need in such a crowded city. Therefore, we should advertise effectively.
We should build 3T in a big area which has a big car park.
Gökhan Söztutar
Executive Summary
The new shopping malls are being more common to shop instead of old bazaar all over the newTurkey especially in Istanbul nowadays. Due to the fact that Istanbul is the most crowded and developed city in the Turkey that is the reason why it has a great deal of shopping malls. People predominantly prefer the shopping areas which are more regular than the old ones. Therefore, in these shopping malls people find everything whatever they want more easily. As a result, shopping malls change the shopping tradition in Turkey.
Introduction
This report will look at:
• The rise of shopping malls culture in Turkey
• examples of variety of architects
• Recommendations for developing for shopping mall
Findings
In general, the findings indicate that number of shopping malls increase date from 2000 because of consumer society (consumerism). 2008 report shows that Istanbul has 53 active shopping malls. The first shopping mall was built in Istanbul and it was Galleria in Atakoy Istanbul.Also it was built in 1987. In addition to this, it was the first shopping mall all over the Turkey. Shopping mall include lots of brands and shops. People who lives in Istanbul has a traffic problem and time plays a crusial role. So people prefer to go shopping malls because they find whatever they want. For instance; restaurants, book shops, furniture store, electronic store, cinema etc, these are the some facilities that new shopping areas have.
Secondly, traditional(old) shopping areas did not have any architecture desing and new shopping malls are famous for their architecture desing such as Kanyon. Kanyon is very nicea multi-purpose complex in the Istanbul because onof its desing and its residences. With the Istiklal streetchange of the life sytle, some developed living areas come into our lifes.
Recommendations
Changing the cultere of shopping
• . Supply the needsof customers; changing disorganised to organised style , they shoul be regular.
• architecturel development. I think, they must be impressive to attract attention.
• finding new areas to live; well developed organization about new living areas.
Conclusion
This report concludes that changing of the Turkish peoples’ tradition of shopping
Selin Kısacık
Exucite summary
Shopping malls are rising part in this age due to people’s needs. People want to find whatever they need like leisure or commerce activities in same place.Since people don’t have time any more. This situation brings people new shopping malls. In Turkey, there are many shopping malls. Therefore, Istanbul is not big mall like Kanyon. Istiklal streetthe most competitive place among shopping malls. This report has new useful ideas to built new shopping malls.
{kanyon-1.JPG}
Introduction
This report will look at
+Location
+ New useful facilities
Finding
Location
Location is the most important factor to attract people to come shopping mall. People generally prefer to go fresh and well-closed malls. Hence traffic and car park effect people decisions. They don’t face transportation problems. Also location is the most important factor because if new shopping malls are built in crowded place in Istanbul, it can attract domestic people to shop.
New Useful Facilities
+ In these days, people suffer from swine flu in whole world. This situation leads to die for people. In Turkey about 220 people died due to swine flu and this number is increasing day by day. I mean that, swine flu has been important factor to stay at home for people to protect from this virus. Notwithstanding, many luxury storeshopping malls don’t take precautions to protect their customer in their malls. Only Capitol does this.
+Also people especially smokers, face another problems these days. The government prohibited to smoke in closed place. This situation causes smokers don’t prefer to go closed place, shopping malls. In Istanbul, 4 shopping malls are open. For example, Kanyon, Meydan , Forum Istanbul.
Recommendations
Bahçesehir , Ataşehir or Kurtköy are suitable region to built new shopping malls. In these region , competition is less . In Bahçeşehir, There are only 2 shopping malls but Bahçeşehir’s populations are. In Ataşehir and shopsKurtköy, there are only a shopping mall but theywe consider theirs populations about 150.00 for each one, 4 shopping malls are not enough. We should built mall in these place also as I said we can attract domestic people to shop in our malls. These are about huge number about 500.000 people only domestic people.
We can serve hygienic liquids, hanky to protect our customers from swine flu in every parts of malls. Also we instruct people how can protect swine flu in our malls.
We can design open air malls for attract all people also we can design place to smoke.
Conclusion
There are many shopping malls in Istanbul. We should create the difference among shopping malls also it can be more conscious about people’s problems.
Göker Taşduvar
Executive Summary
From the beginning of millennium, shopping malls are being more common than past and nowadays there are in all over the Turkey. All of shopping centers have different facilities for being original in their areas. Especially in Istanbul, nearly fifty shopping malls are current and it is increasing every day because of that people have lots of choices. As a mall. This mallresult, this report states that creative ideas for being more preferred.
Introduction
This report will intriguelook at:
Features of shopping malls
Good examples about shopping centers
Recommendations for developing for shopping center
Findings
Generally, shopping centers which are located in city center are more attractive and people becausecan go there easier than malls that are out of city. 2009 report which includes number of shopping centers about their located shows 43 malls located in city center and 15 malls are in outside of city. In addition, malls contain a lot of brands, cafes etc. People aid to shop in a relax atmosphere. Open areas, car parking, sport complex help to people for feeling good. Also, when a shopping mall opened, it is extraordinaryso important to advertise it deeply and raise awareness about these malls. In this point, there can be some discounts on boutiques which are in shopping centers. For example, in recent years, when Media Markt which sells technologic products opened, it had lots of discount on launching and nearly 5,000 people were waiting from night to opening hour.
{Kanyon_(42).jpg}
Recommendations
 Open air areas should be more widespread because of smoking rules.
 Architectures should be more modern and attractive.
 Car parking areas should be enough for Istikal. 5000 cars.
Conclusion
NumberThat report show that a lot of mallfacilities affect people’s choices at that time new and creative ideas create differences in Istanbul has been rising swiftly so there are many shopping mall there. The new mall should be different than the others. The new one will provide different atmosphere for Istiklal street. (SELİM)
this sector.

ü Quality
ü Recommendation
ü Conclusion
3) Findings
Advertisement
Advertisement is the most significant factor to grab attention. The advertisement will be unusual and people should think about it. By this means, consumers are formed reputation.
Quality
as advertisement.
4) Recommendation
ü It will be some rooms or balcony for the smokers’ people.
ü Wheelchair-accessible bathroom stalls will be available on all the floors at the mall.
5) Conclusion
and quality.
Executive Summary
Istanbul is the most metropolitan city in Turkey and one of the best in Europe. It incluedes many urban effects and Istanbul has 52 shopping mall today, but the number of malls have been increasing repaeatly. I have an business report of the new mall that is coming soon in Istanbul.
Introduction
Location
Facilities
Findings
1.Location
A shopping mall or shopping centre is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkwayss enabling visitors to easily walk from unit to unit, along with a convenient parking area – a modern, indoor version of the traditional marketplace. There fore the new mall will construct on the Istiklal Street.
2.Facilities
20th-century adaptation of the historical marketplace, with accommodation made for automobiles. A shopping centre is a collection of independent retail stores, services, and a parking area conceived, constructed, and maintained by a management firm as a unit. Shopping centres may also contain restaurants, banks, theatres, professional offices, service stations, and other establishments.
Recommendations
Location of the new mall is very nice because on the Istiklal street there is not big mall like Kanyon. Istiklal street has many luxury store and shops but they are not in a mall. This mall will intrigue for people because it is extraordinary for Istikal.
Conclusion
Number of mall in Istanbul has been rising swiftly so there are many shopping mall there. The new mall should be different than the others. The new one will provide different atmosphere for Istiklal street. (SELİM)

Shopping malls are one of the most necessity need in the people ‘s life. In İstanbul there are approach 40 malls like introvert or extravert types. This report will mention about new shopping mall which is building is in Istanbul.
INTRODUCTION
look at:
Location
Location & Architecture
Facilities
Facilities & Advertisement
Recomendations
FINDINGS:
LOCATION
LOCATION & ARCHİTECTURE:
It
It will designed portraits there.
FACILITIES
FACILITIES & ADVERTISEMENT:
There
There will several doing shopping.
It has not had advertesiment yet but when it start it will be on the ınternet, bilboard, magazines, newspapers or press brochure.Beside If people prefer to come C.K Poles shopping malls they can donate their money for African people because this shopping mall want to help poor people.
RECOMENDATIONS:
3) Promotion is the most attractive thing to grap attantion.If companies or new shopping malls do not do promation suffuciently people do not interest and not give importance to companies successful
4) The other essential thing is OPENİNG.It has to be magnificent,fabulous. When people saw from the media tehy should think that they have to go and people have to currious about what will happen or is happpening?
İbrahim Aktan
1) Executive Summary
Shopping mall is a significant necessity for living far from the city center. Bahçeşehir has a favored population destiny for making money. Also, there are not any shopping mall or like that. This report provides the importance of shopping mall in Bahçeşehir. This repot also include some recommendations about how can impress the people in Bahçeşehir and come from the other places.
2) Introduction:
This report will look at:
ü Advertisement
ü Quality
ü Recommendation
ü Conclusion
3) Findings
Advertisement
Advertisement is the most significant factor to grab attention. The advertisement will be unusual and people should think about it. By this means, consumers are formed reputation.
Quality
In Bahçeşehir almost all people wealthy and the price and the products quality will be according to people’s money. This means, the brands will be more expensive because people prefer to obtain brand product in there, so the product quality as important as advertisement.
4) Recommendation
ü It will be some rooms or balcony for the smokers’ people.
ü Parking areas will be high capacity
ü Map of the mall will be well-organized.
ü Wheelchair-accessible bathroom stalls will be available on all the floors at the mall.
5) Conclusion
There are too many factors that are effected to construct and make money but in this report two of them are listed such advertisement and quality.

Business ethics mean that how to do responsibly. Stakeholders are everybody in a company: employees, employers, shareholders… Some companies cannot be ethical for example, Enron. The company commits white-color crime and they went bankrupt. Therefore, if companies work business ethically, they will have more profit. In addition to this, employees are more satisfied in ethical companies. They want to work more. ( SéLim )
Please write your summaries here.
for concerns. (yasemin)
Business ethic is the essential on business life for more profit and better employees. Also, the goal of business ethics is to give a sense to employees how to do business responsibility.
If there is no ethics on business, there would be some scandals on companies and %70 of U.S investors don't invest money which hurt all economy. Moreover, another impact of corruption is that %91 employers only care about themselves, not their workers or not their companies.

Business ethics mean that how to do responsibly. Stakeholders are everybody in a company: employees, employers, shareholders… Some companies cannot be ethical for example, Enron. The company commits white-color crime and they went bankrupt. Therefore, if companies work business ethically, they will have more profit. In addition to this, employees are more satisfied in ethical companies. They want to work more. ( SéLim )
Please write your summaries here.
The lecture explains that the goal of business ethics is to consider the responsibilities a company has to its stakeholders (employees, share-holders, clients, community) while also making profit. In addition, lecture suggests that companies write a code of ethics for their employees to follow. And also it includes how ethic work environment help business, how to promote ethics, reasons for concerns.
Business ethic is the essential on business life for more profit and better employees. Also, the goal of business ethics is to give a sense to employees how to do business responsibility.
If there is no ethics on business, there would be some scandals on companies and %70 of U.S investors don't invest money which hurt all economy. Moreover, another impact of corruption is that %91 employers only care about themselves, not their workers or not their companies.

{palladium-avm.jpg}
A NEW SHOPPING MALL IN ISTANBUL Imagine that a new shopping mall will be buit in Istanbul and there is a competititon among university students for the best business plan for this new shopping mall. So, let's see whose business plan will be the winner!!! Think about the following questions and write your business report. Read reports from your friends and comment.
Where to build it?
What facilities should it include
How large should it be?
Who is going to come here (target audience)?
What can be the name?
What can be the architectural concept ?(modern, post modern, futuristic, traditional...etc.?)
İPEK KIRMIZIDERE
05.12.2009
Executive Summary:EXECUTİVE SUMMARY
Shopping malls are the most profitable establishments in today’s society. Many companies still try to open their shops in the new shopping malls. This shopping mall is new one and it should develop its contexts to take attention people’s awareness. This report states that some useful ideas to set up new shopping mall in the new area and what it should be include making profit from people. Also, it says that interesting things to influence university students with good advertisement.
Introduction:
This report will look at:
ü Location & Contexts
ü Advertisement & Profit
ü Recommendations
Findings:
1. Location & Contexts:
This new shopping mall is in Avcılar. It involves many different parts for people’s needs in the centre of Avcılar. It has lots of things such as shops, supermarkets, cinemas, restaurants etc. However, when you approach the Istanbul University that is far from the centre of Avcılar you cannot see the large shopping mall. Therefore, we will should our shopping mall that name’s is PLEASURE.
First, we have host of shopping malls in Turkey such as Capitol, Kanyon, and İstinye Park etc. According to research these numbers reaches 179 shopping malls in Turkey and 58 of them in Istanbul, so this indicates us competition is very big. Pleasure will involves outlet shops of important brands. Especially, we should think of the students of Istanbul University, because it has 10.000 students in Avcılar campus. We will put fast food restaurants, bowling centre, star bucks, and sport centre for relaxation in Pleasure. Also, we should think of the children’s world. It will include funfair for them. It will involve cinemas and theatres for everybody. Besides these things, car parking is so essential, because consumers don’t want to face problem with their cars. The other thing is go-cart. Many teenagers interested in go carting. We can do this like Koru Park that is in Bursa. It will be fantastic for everyone.
2. Advertisement & Profit
We should give importance to the great advertisement because consumers want to know this new shopping mall. We can make use of press release to see everybody and also we can use the billboards that are so useful. As a result, we can reach many people with this way, so we will make profit from our new shopping mall.
3. Recommendations
First, we should work with successful architects, because design and construction of the Pleasure is so important for consumers. We should give importance the visual things.
Second, we should give importance to the colors of shopping mall and we may put some pictures on the wall for people who interest in art. Consequently, they might feel good and special themselves when they are walking in the shopping mall. We can enhance our shopping centre with these small details.
4. Conclusions
Shopping malls have been growing day by day in today’s society. They have a big profit in Turkey’s economy. We are preparing the new shopping mall and wemost necessity need to some developments for consumers such as giving importance to construction or put some beautiful pictures on the walls. These details can provide consumers that positive thought for the shopping mall.
Ali Can Civan
06.12.2009
Executive Summary
Nowadays Shopping Malls are very important in people’s lives because there are a lot of Shopping Malls in our environment. Istanbul has too many Shopping Malls that people can go to in their free times. This report indicates what qualities new shopping malls need to have. In many cases, this report has found that with the increase of the Shopping Malls in Istanbul, the new shopping mall has to have more quality than the others. Therefore, this report has all of questions that need to be thought and done about the differences that new shopping mall has to have.
Introduction
This report will look at:
- Where are the Shopping Malls’ locations generally?
- The rivals?
- Recommendations for building a new shopping mall.
Findings
Where are the Shopping Malls’ locations generally?
Generally, Shopping Malls were located in away from the city center but, in last 10 years sometings changed and now we can see a lot of Shopping Malls in city center. For example, Cevahir Mall (2005) is in Şişli, Profilo Shopping Center (1998) is in Mecidiyeköy, Metrocity (2003) is in Levent, Tepe Nautilus (2002) is in Acıbadem and we can say more of them. People prefer these Shopping Malls because of their location. On the other hand, their locations are also very important because of social surroundings. People, who live in Şişli, Mecidiyeköy, Levent and Acıbadem, have financial possibility and they love cultural activities such as cinema, theatre which Shopping Malls include. In addition, some shopping malls are arround places which have a lot of students and employers such as Capitol (Altunizade), Kadir Has Center (Bahçelievler). Therefore the new Shopping Mall should be in city center or places where higher cultural level.
The rivals?
As a concept, Shopping Malls which close to working places, educational institutions, tourism centers and Malls that have cultural and artistic activities, are the Malls which we can say as rivals.
Recommendations
- First of all, the new Shopping Mall should be in city center, especially around Taksim.
- It should have a lot of restaurants, stores, cinema, theater and playground.
- It should be very large like Cevahir because the more it looks bigger, the more customers come.
- The targets should be people who like cultural activities, students and employers. Also its name can be OzU-Mall because its OzU’s constructions design.
- Finally, architectural concept should be modern.
Conclusion
To sum up, the importance of the Shopping Malls in our lives is a reality which cannot be ruled out because people who live in Istanbul go to Shopping Malls in their free times, holidays and some of them go to Shopping Malls everyday to eat in their lunch break.
This report concludes that Shopping Malls have very big potential to reach people in Turkey and especially in Istanbul. If we build the new Mall according to the criteria that I have given in this report, it can be very popular and we can derive a huge profit from it.
Zeynep Suvarierol
Executive Summary
There are nearly seventy shopping malls in Istanbul and there are some plans for opening new shopping malls. Most of them (more than 45) are at European side and they give different opportunities to their customers. This report provides where can you open a new shopping mall and how can it be.
Introduction
This report will look at
v Suitable places
v Open areas
v Families with children
v Car parking
v Transportation
v Recommendations
v Conclusion
Findings
v Suitable places
For a new shopping mall there are three choices.‘s life. In Kurtköyİstanbul there are two shopping malls. They are Viaport, World Atlantis and at weekends they are very crowded. Customers want a new one for comfort shopping. Second place is Çekmeköy there is one shopping mall Beşyıldız also Çekmeköy is developing place. Last one is Adalar. There is not shopping mall there but in Adalar there is no car so it is an obstacle.
v Open areas
After smoking rules people need more open areas and they want to see big green places.
v Families with children
Shopping with children is a big problem for mothers and other customers.
v Car parking
There are more than 1 million 700 thousand cars in Istanbul and parking problem is on the rise.
v Transportation
People spend a lot of time on traffic and they do not want spend time on their holidays.
Recommendations
For a new shopping mall there are three choices and Kurtköy is the most suitable one because there are two shoppingapproach 40 malls and others are far away. Kurtköy is developing place, new apartments are building there.
People want to spend time at open and green places. New shopping mall can be like a park with big green place and people can sit on grass.
Mothers want to shop relax so there must be children park in it with experienced teachers.
Istanbul is a big city and people use their cars so shopping mall must have a big car park area. Underground park area is suitable because of place problem.
People should arrive there easily. There must be a lot of way for arrive the shopping mall. Kurtköy have this advantage with bus, minibus and there will be metro.
Conclusions
Istanbul has a lot of shopping malls so new one must be different, green and easy arrival place.
Mine OZER
06.12.2009
Executive Summary
The new understanding about the daily life of the cities has been influential about both the definition of public activity and public space in our century. Because of urban life’s speed, people want to reach everything such as leisure and commerce activities quickly. So, shopping malls have seen as the new public spaces in our age. When we look at the new shopping mall plan, its location should be well-chosen and it has to show some advertisement strategies. Theintrovert or extravert types. This report will look at them.
Introduction
This report will look into:
· Location
· Advertisement
Findings
Location
When big companies decide to do greater and new investments in Istanbul, they always select the area with freshly constructed housing developments. This is done because with these big housing developments, new people locate the location and will able to use their shopping malls. So the new shopping mall location should be Bahçeşehir because there are lots of new residences which are under construction. Also, there are 58 shopping malls in city center of Istanbul. However, just 2 of them are in Bahçeşehir, in spite of huge population of Bahçeşehir which is 150.000
Advertisement
Advertisement is essential when a product introduces into the market, because when a new composition which different and original launches, people start to talkmention about it and the biggest advertisement is it. So launching is most important one of the process. Launching gala should be done with lots famous people, so it would be talked on daily life between people, or have a place on news and newspapers. Putting advertisement on some newspapers can be a good method or hand brochures can be distributed in Bahçeşehir.
Recommendations
The design of the mall must be more modern and future-based. They can be outdoor establishments such as Kanyon and Form Istanbul, or they can even handle indoor activities such as concerts, theaters or some workshops about art activities.
Eating areas are also important; there should be some de luxe restaurants which are extraverted in despite of introverted fast-food restaurants.
Conclusions
In our age, shopping malls are getting popular because of lots of reason. However, the location of the new shopping mall should be Bahçeşehir to satisfy the need of Bahçeşehir’s shopping mall. Putting advertisement on newspapers, distributing hand brochures and launching gala can be good idea for advertisement.
Yasemin HATİPOĞLU
06.12.2009
NEW SHOPPING MALL IN ISTANBUL
Executive Summary
Istanbul has become like a Shopping Mall Paradise during the last years. Istanbul has the most number of Shopping Malls in a city than many other major cities in Europe and Middle East. 52 shopping malls were built in Istanbul and that number has been increasing- 14-15 projects are waiting to construct. This report is one of them. It is prepared for new modern ideas.
Introduction
· Some examples of popular shopping malls in Istanbul
· Advertisement and profit
· Recommendation
Findings
Some examples of popular shopping malls in Istanbul
{erk5.jpg}
Akmerkez is still the most favorable Mall which is established in 1993. It has exclusive brands and top fashion shops. It located the luxury district of Istanbul at Etiler. The mall has won the Europe's Best shopping mall award in 1995 and Worlds Best shopping mall award in 1996.
{canyon.jpeg}
Kanyon Shopping Mallbuilding is the newest shopping mall of Istanbull. Its doors opened at the end of May 2006. Kanyon is now the most beautiful concept in Istanbuls shooping malls. The shopping mall is located at Levent district of Istanbul. Kanyon Shooping mall is an "open air" shopping mall with no roof. Covering an area of 37,500 2m on four floors with 160 Shops.
{cevahir2.jpeg}
Cevahir Shopping Mall is the second biggest shopping mall of the World. Cevahir shopping mall is another brand new mall of Istanbul with over 320 shops. It was opened on October 2005 with a big ceremony. The mall hosts restaurants, furniture shops, House hold goods, shops from several known brands, Movie Theatres and entertaining park. The Shopping mall is located between Mecidiyekoy and Sisli districts.
· These examples indicate that how concept of design is built up and how the ideas could be improved.
Advertisement and profit
Advertisements are the most efficient way to access consumers. Some shopping malls’ web-pages have a great concept. When consumers write the name of the mall’ address, they should have many information about corporation, stores, services, gallery, road map. In addition, billboards are the other effective way to attract consumer attention.
Recommendation
In shopping center, there should be decorative elements, because when people do shopping they get tired and they want to be relaxed. Due to decorative elements such as botany trees or benches they feel more positive and relax.
People want to have fun in shopping mall. For that reason, there should be various entertainment centers such as cinemas and playrooms.
Illumination is very important component in shopping mall. Lights should be effective and soft. It should not disturb people.
Conclusion
Shopping malls are very significant for people. They provide entertainment and also they are useful to find everything with together at the same time. Therefore, in turkey these centers have began to replicate. saler and consumer are very happy about shopping malls. In addition to this, shopping malls benefit turkey’s economy.
Alper Tunga ÇALIŞKAN
Executive Summary
There are many shopping malls in Istanbul about seventy. In the other metropolitans, there are not as much as shopping malls in Istanbul. Shopping malls are new life style. People can spend their all spare time in shopping malls. They can shopping, eating etc. This report show us why there are many shopping malls in Istanbul and how is effect people?
Introduction
-Giving information about shopping malls in Istanbul
-How are they affect people
-Recommendations
-Conclusions
Findings
There are many shopping malls in Istanbul and these are:
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{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Armoni Park AVM
{file:///C:%5CDOCUME~1%5Calperc%5CLOCALS~1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif} http://www.alisverismerkezleri.gen.tr/alisveris-merkezleri-images/avm_ok.gif Asya Park AVM
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How are they affect people?
They support people for shopping unconsciously. It affects people economic situation negatively. When shopping malls which open in crisis time, they can present more advantages to people also this situation growing up effects of crisis. On the other hand, they creates new job opportunities. People can find new job although there is crisis in world.
Recommendations
Shopping malls are not bad for people. However, there is no any plan for shopping malls in istanbul. There are seventy shopping malls in Istanbul. Seventy, there is no another metropolitan which has shopping malls as much as Istanbul.
Conclusion
Shopping malls have many benefits for people. People can find everything what they want. Also they can eating, they can do sport etc. However if we decrease number of shopping malls in Istanbul, quality of shopping malls increase. In my opinion there are seventy shopping malls in Istanbul and we don't need new shopping mall.
İbrahim Aktan
1) Executive Summary
Shopping mall is a significant necessity for living far from the city center. Bahçeşehir has a favored population destiny for making money. Also, there are not any shopping mall or like that. This report provides the importance of shopping mall in Bahçeşehir. This repot also include some recommendations about how can impress the people in Bahçeşehir and come from the other places.
2) Introduction:
INTRODUCTION
This report will look at:
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Advertisement
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Quality
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Recommendation
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Conclusion
3) Findings
Advertisement
Advertisement is the most significant factor to grab attention. The advertisementLocation & Architecture
Facilities & Advertisement
Recomendations
FINDINGS:
LOCATION & ARCHİTECTURE:
It will be unusual and people should think about it. By this means, consumers are formed reputation.
Quality
In Bahçeşehir almost all people wealthy and the price and the products quality will be according to people’s money. This means, the brands will be more expensive because people prefer to obtain brand product in there, so the product quality as important as advertisement.
4) Recommendation
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} *designed an indoor shopping center called C.K-Poles. It will be some rooms or balcony forlocate near the smokers’ people.
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Parking areasBosphorus C.K will be high capacity
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Map of the mall will be well-organized.
{file:///C:/DOCUME~1/ibrahima/LOCALS~1/Temp/msohtmlclip1/01/clip_image001.gif} * Wheelchair-accessible bathroom stalls will be available on all the floors at the mall.
5) Conclusion
There are too many factors that are effected to construct and make money but in this report two of them are listed such advertisement and quality.
Executive Summary
Istanbul is the most metropolitan city in Turkey and one of the best in Europe. It incluedes many urban effects and Istanbul has 52introvert shopping mall today, but the number of malls have been increasing repaeatly. I have an business report of the new mall that is coming soon in Istanbul.
Introduction
Location
Facilities
Findings
1.Location
A shopping mall or shopping centre is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkwayss enabling visitors to easily walk from unit to unit, along with a convenient parking area – a modern, indoor version of the traditional marketplace. There fore the new mallwhich means activities will constructfocus on the Istiklal Street.
2.Facilities
20th-century adaptation of the historical marketplace, with accommodation made for automobiles. A shopping centre is a collection of independent retail stores, services, and a parking area conceived, constructed, and maintained by a management firm as a unit. Shopping centres may also contain restaurants, banks, theatres, professional offices, service stations, and other establishments.
Recommendations
Location of the new mall is very nice because on the Istiklal streetindoor but there is not big mall like Kanyon. Istiklal street has many luxury store and shops but they are not in a mall. This mall will intrigue for people because it is extraordinary for Istikal.
Conclusion
Number of mall in Istanbul has been rising swiftly so there are many shopping mall there. The new mall should be different than the others. The new2 types one will provide different atmosphere for Istiklal street. (SELIM)
Ecenur METIN
06.12.09
THE NEW TREND OF SHOPPING
Executive Summary
There are many shopping malls in Istanbul which were built according to people’s needs and their wills of entertainment. People usually prefer shopping malls because they can find many stores in one area and have fun. Moreover, shopping malls makes a lot of money due to rents of stores. Therefore, we decided to build a new and different shopping mall in Istanbul. This reportthem is prepared to describe the new shopping mall’s featuresNorth pole C.K and introduction.
Introduction
This report will look at:
v What are the features of the shopping mall?
v Reputation and Advertisements
v Recommendations
Findings
Where and how will we build the shopping mall?
First of all, we decided that its nameother is ‘’3T’’: Trip to Town
3T
Trip
To Town
As we want to build 3T like a townSouth pole C.K in Çamlıca near the forest. It has beautiful scenery, so if you look from 3T, yousame location.People can see Bosporus. Moreover, Çamlıca which is one of Istanbul’s centers is close to many work places, sites and universities, such as Özyeğin University and Istanbul Trade University. Next, 3T will provide a new living space. People do notgo whereever they want to see only building which are made in concrete. 3T’s atmospherego.Nourth pole C.K will be natural. When they come there, they feel being in a small and lovely town. As, it is large alike a small town. It has two stairs, so cafes and restaurants are in balconies of upstairs. Indesigned like ısland the downstairs there are many famous brands’ stores. We think that there shouldother will be a pool under the escalator.
In addition, we want to build the roof which candesıgned ice-ısland.Their architecture will be openedextraordinary,There will have many sculptures and closed. For instance, if the weather is mild, people watch movie in the open air cinema. In the middleportraits there.
FACILITIES & ADVERTISEMENT:
There will several facilities such as; car park, accodamation, well known brands, kinder garden, cafes, variety of 3T there are palm trees. Its lights arerestaurants, health facilities, gym,cinema, ıce stage, swimming poll, security. At the shape of street lights.
Reputation and Advertisements
Our shopping center is suitable forsame time people who need to natural places. We will use this opinion. Therefore, webe accompanied with live music while tehy are doing shopping.
It has not had advertesiment yet but when it start it will establish our advertisementsbe on the billboard in crowded squares.
Recommendations
We can grab people’s attention by this way: We supply whatınternet, bilboard, magazines, newspapers or press brochure.Beside If people miss and need in such a crowded city. Therefore, we should advertise effectively.
We should build 3T in a big area which has a big car park.
Gökhan Söztutar
Executive Summary
The new shopping malls are being more commonprefer to shop instead of old bazaar all over the Turkey especially in Istanbul nowadays. Due to the fact that Istanbul is the most crowded and developed city in the Turkey that is the reason why it has a great deal of shopping malls. People predominantly prefer the shopping areas which are more regular than the old ones. Therefore, in thesecome C.K Poles shopping malls people find everything whatever they want more easily. As a result, shopping malls change the shopping tradition in Turkey.
Introduction
This report will look at:
• The rise of shopping malls culture in Turkey
• examples of variety of architects
• Recommendationscan donate their money for developing for shopping mall
Findings
In general, the findings indicate that number of shopping malls increase date from 2000African people because of consumer society (consumerism). 2008 report shows that Istanbul has 53 active shopping malls. The firstthis shopping mall was built in Istanbul and it was Galleria in Atakoy Istanbul.Also it was built in 1987. In additionwant to this, it was the first shopping mall all over the Turkey. Shopping mall include lotshelp poor people.
RECOMENDATIONS:
1) First of brands and shops. People who lives in Istanbul has a traffic problem and time plays a crusial role. So people prefer to go shopping malls because they find whatever they want. For instance; restaurants, book shops, furniture store, electronic store, cinema etc, theseall, C.K ‘s Poles are the some facilities that new shopping areas have.
Secondly, traditional(old) shopping areas did not have any architecture desing and new created shopping malls are famous for their architecture desing such as Kanyon. Kanyon is a multi-purpose complexso in the Istanbul because of its desing and its residences. With the change of the life sytle, some developed living areas come into our lifes.
Recommendations
Changing the cultere of shopping
• . Supply the needsof customers; changing disorganisedfirst year they need advertisement to organised style , they shoul be regular.
• architecturel development. I think, they must be impressive to attract attention.
• finding new areas to live; well developed organization about new living areas.
Conclusion
This report concludeswell-known around the Istanbul
2) The second point is that changing of the Turkish peoples’ tradition of shopping
Selin Kısacık
Exucite summary
Shopping malls are rising part in this age due to people’s needs. People want to find whatever they need like leisure or commerce activities in same place.Since people don’t have time any more. This situation brings people new shopping malls. In Turkey, there are many shopping malls. Therefore, Istanbul is the most competitive place among shopping malls. This report has new useful ideas to built new shopping malls.
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Introduction
This report will look at
+Location
+ New useful facilities
Finding
Location
Location is the most important factor to attract peoplebe attractive to come shopping mall. People generally prefer to go freshin so It should be always cretaive and well-closed malls. Hence traffic and car park effect people decisions. They don’t face transportation problems. Also locationshoul not behind one step than others
3) Promotion is the most important factor because ifattractive thing to grap attantion.If companies or new shopping malls are built in crowded place in Istanbul, it can attract domesticdo not do promation suffuciently people to shop.
New Useful Facilities
+ In these days, people suffer from swine flu in whole world. This situation leads to die for people. In Turkey about 220 people died due to swine fludo not interest and this number is increasing day by day. I mean that, swine flu has been important factornot give importance to stay at home for people to protect from this virus. Notwithstanding, many shopping malls don’t take precautions to protect their customer in their malls. Only Capitol does this.
+Also people especially smokers, face another problems these days.companies successful
4) The government prohibited to smoke in closed place. This situation causes smokers don’t prefer to go closed place, shopping malls. In Istanbul, 4 shopping malls are open. For example, Kanyon, Meydan , Forum Istanbul.
Recommendations
Bahçesehir , Ataşehir or Kurtköy are suitable region to built new shopping malls. In these region , competitionother essential thing is less . In Bahçeşehir, There are only 2 shopping malls but Bahçeşehir’s populations are. In Ataşehir and Kurtköy, there are only a shopping mall but we consider theirs populations about 150.00 for each one, 4 shopping malls are not enough. We should built mall in these place also as I said we can attract domestic peopleOPENİNG.It has to shop in our malls. These are about huge number about 500.000be magnificent,fabulous. When people only domestic people.
We can serve hygienic liquids, hanky to protect our customerssaw from swine flu in every parts of malls. Also we instruct people how can protect swine flu in our malls.
We can design open air malls for attract all people also we can design place to smoke.
Conclusion
There are many shopping malls in Istanbul. Wethe media tehy should create the difference among shopping malls also it can be more conscious about people’s problems.
Göker Taşduvar
Executive Summary
From the beginning of millennium, shopping malls are being more common than past and nowadays there are in all over the Turkey. All of shopping centers have different facilities for being original in their areas. Especially in Istanbul, nearly fifty shopping malls are current and it is increasing every day because ofthink that peoplethey have lots of choices. As a result, this report states that creative ideas for being more preferred.
Introduction
This report will look at:
Features of shopping malls
Good examples about shopping centers
Recommendations for developing for shopping center
Findings
Generally, shopping centers which are located in city center are more attractive and people canto go there easier than malls that are out of city. 2009 report which includes number of shopping centers about their located shows 43 malls located in city center and 15 malls are in outside of city. In addition, malls contain a lot of brands, cafes etc. People aid to shop in a relax atmosphere. Open areas, car parking, sport complex help to people for feeling good. Also, when a shopping mall opened, it is so importanthave to advertise it deeply and raise awarenesscurrious about these malls. In this point, there can be some discounts on boutiques which are in shopping centers. For example, in recent years, when Media Markt which sells technologic products opened, it had lots of discount on launching and nearly 5,000 people were waiting from night to opening hour.
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Recommendations
 Open air areas should be more widespread because of smoking rules.
 Architectures should be more modern and attractive.
 Car parking areas should be enough for 5000 cars.
Conclusion
That report show that a lot of facilities affect people’s choices at that time new and creative ideas create differences in this sector.what will happen or is happpening?